There is a Price to Pay
Have you ever really calculated what it is costing you to service and communicate to the 80% of your book that is driving
20% of your revenue? It is probably a lot more than you think, and your ROI will most likely lead you to look for an alternative.
$
Your average hourly rate
$
Annual revenue generated from the 80%
hours spent servicing and communicating with the 80%
$
Cost = 20% of your annual time (2080x20%)
%
Your annual return-on-investment